About US

Learn About Bold City SEO

At Bold City SEO, we believe in the transformative power of effective digital marketing. Our journey began with the vision of our founder, James Effinger, a seasoned professional with a rich background in both education and SEO, and a passion for helping universities thrive online.

A picture of James Effinger

Meet Our Founder

James’s foray into the marketing world began as a copywriter for local and national franchises, where he honed his skills in crafting compelling narratives. His dedication and expertise soon led him to delve deeper into the realm of SEO. This transition marked the beginning of a remarkable journey in the digital marketing landscape.

As a former teacher, James brought a unique perspective to the industry, blending educational insights with marketing acumen. His dual expertise led him to a pivotal role at Pearson Online Learning Services (POLS), where he managed national enterprise accounts, including prestigious institutions like ASU Online and Maryville Online.

Further elevating his career, James assumed the position of Sr. SEO Manager of University Partnerships at Springboard. Here, he worked with an impressive roster of clients, including:

  • University of South Florida
  • University of North Florida
  • UC San Diego
  • Washington University in St. Louis
  • Gonzaga University
  • Auburn University
  • Northern Illinois University
  • University of Massachusetts Global
  • Loyola University New Orleans
  • Stony Brook University
  • Louisiana State University
  • National University

This experience with renowned universities not only broadened James’s professional scope but also solidified his reputation as a strategic thinker and results-driven marketer.

Beyond the borders of the United States, James spent two fruitful years in China, further diversifying his global perspective and understanding of diverse markets. His academic background, a Bachelor’s in English from UNF and an MBA from the University of Florida, provided a solid foundation for his professional endeavors.

Throughout his career, James has been instrumental in generating millions of dollars in revenue through innovative SEO strategies. His expertise extends beyond Bold City SEO; he is also the co-founder of Quillora™, a marketing tech startup.

 

Your Partner in Digital Growth

At Bold City SEO, we are more than just a higher education SEO agency. We believe that building relationships is the key to driving success. Working with universities has taught us that every school is unique, each with its own specific needs. Our goal is to fully understand your brand and develop the right SEO strategy to ensure your success.